In 2018, Brabant will proudly bear the title European Region of Gastronomy. In its campaign WeAreFood, Brabant is showing the world what we have to offer in the field of food. All great food initiatives in Brabant deserve a stage in 2018!
Brabant is food
Together with you, we will turn a visit to Brabant into a culinary and hospitable experience. This will stimulate visits by tourists and strengthen the touristic image of Brabant’s food sector for 2018 and the following years.
Which food initiatives are there in Brabant?
What does our European Region of Gastronomy have to offer visitors in 2018 in order to make their visit an unforgettable experience? In the months ahead, WeAreFood will be looking at all initiatives that can add to and enrich our province’s offering in 2018. Are you engaged in preparations for an activity that is distinctive, accessible to a broad (international) public and applies high quality standards? If so, please register.
The run-up to WeAreFood 2018 will commence in April 2017. Any food-related events and initiatives can be registered from that time.
In the second half of 2017, we will organise meetings at which restaurateurs are invited as ambassadors of the WeAreFood year and will receive detailed information on the developments concerning the programme.
Later this year, we will be hosting an e-learning platform that will provide additional support for developing your knowledge and expertise to help you prepare for the food year.
We are developing a toolkit for all participants in the food year, in which marketing tools are offered for the local promotion of their events.
We will present the official programme for the public on 13 October 2017.